Tuesday, November 9, 2010
Mermaid Gets a Makeover: Starbucks' Search for Authenticity
Okay, so Starbucks’ logo is actually a siren, not a mermaid, but she might as well be, given the watering down (no pun intended) of the sexy, seductive symbol of a siren to a much less dangerous, more mainstream-pleasing, fantasy water creature. But lest I stray too far from the topic at hand, let’s return to Starbucks’ recent design makeover.
Perhaps you’ve noticed, as I have, that your local coffee shop was closed for a week or so and when it reopened, had not only a new façade, but an entirely new interior design concept. Starbucks ditched the over-stuffed green velvet chairs in favor of more modern stainless-steel furniture, community tales and an overall rustic, wooded feel. Walking into a newly renovated “Bucks” is like wandering into a log cabin or mountain lodge. The wainscoting on the walls is made to look like rough, unfinished, natural wood planks. So natural in fact, you must take care not to brush up against the wallcovering, lest you end up with splinters in your knees and elbows! Furthermore, the new design incorporates a dark, open grain, rustic-looking veneer on the tabletops and a faux reclaimed wood plank as the bar countertop.
Posted by C at 8:14 PM